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THE 2020 OPPORTUNITY
POLITICAL DIGITAL ADVERTISING SOLUTIONS
Targeting: Reach the Right Person at the Right Time
Each voter has a different set of interests, biases and viewpoints. The volume of data we aggregate gives political advertisers the power to inform every ad’s message with knowledge of the user to cater to each voter’s interests.
Target voters who have expressed interest in a candidate, policy or bill. SP Digital Group partners with LiveRamp, Neustar, Semcasting and others to target users across all channels and devices.
Listlink targeting allows political advertisers to convert their lists of physical addresses/emails to digital IP address/device IDs to target those same individuals with a relevant message across the web.
Today, users often seamlessly transition between their smartphone, tablet and desktop. Running a Cross- Device campaign gives an advertiser the ability to reach users via multiple touch points to stay top of mind and achieve optimal reach and frequency.
Partners like i360 and L2 Political aggregate information around media consumption habits online and offline, financial analysis, purchase behavior and shopping behavior. Employ third party data to identify users who fit an ideal voter profile while conserving budget by not serving ads to users who are unlikely to meet conversion goals.
With over 480 seats up for election, candidate and political groups are likely to spend over $2 billion in advertising leading up to voting day.
Presidential Election at a glance:
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President of the United States
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House: All 435 seats
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Senate: 33 seats
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Gubernatorial: 11 seats
THE WINNING DIGITAL SOLUTION
Programmatic advertising provides political marketers with control over who sees their ads, when and how they get delivered and the valuable insights that are derived.
The programmatic ecosystem allows political campaigns to more accurately find key users, efficiently deliver ads, optimize goals and identify effectiveness. Candidates gain real- world knowledge of voter interests to help inform messaging, creative and campaign performance.
